An early start again saw us leave the hotel at 6.30am for
Millheim, a small town 300km west of New
York . We met with Bryan Snyder Executive Director for
Pennsylvania Association for Sustainable Agriculture. A very interesting
briefing that challenged most of us. Bryan
shared with us a concept that they are growing called “Community Supported
Agriculture”. It provides a way for farmers, especially smaller farmers to
pre-sell some of their seasons produce to people in their local community. The community members then weekly collect
baskets of produce from the farmer. The farmer wins because his crop is
effectively financed and he gets a better price than selling wholesale. The
consumer wins because they get cheaper food than they can get at the
supermarket and they know the farmer who is producing their food. Although I
see this as really only niche marketing, Bryan
believes that it is a concept that could be expanded. He said that it is
already growing rapidly throughout Pennsylvania
at the rate of 15% per year.
Our next stop was Penn State University (PSU) where we met
with the PA Rural Urban Leadership (RULE) team. PSU is
one of the top universities in the USA , It started as a rural
university but has grown way beyond that. It has 80,000 students, 40,000 at the
main campus and 40,000 in its 22,000 branch campuses. The town surrounding the
university is 80,000 people, half of which are the students. Executives from
the Uni shared with us how students needs are changing, as is the way of
educating them. We also learnt of the amazing support that the Alumni from the
university give and the huge fundraising effort to raise $2 billion to go
toward scholarships. We finished with a student guided tour of the Uni and a visit
to the renowned Ice creamery.
No comments:
Post a Comment